Tuesday, October 18, 2016

Dive Bomb Dan - Marketing 101

Many people use Facebook as a marketing tool and rightly so. It's a great way to connect with like-minded people over a new product, book, or idea. This morning I had the unpleasant experience of someone bombing my author page with SPAM to go to his page and like it. "You've been tagged, come like my ___ page."
Curious, I went to the page and was accosted by ridiculous innuendo and posts that were blatant in their "Look at me, I'm an idiot" category. With a satisfied sigh, I deleted his post on my page.
Possibly 10 minutes later, I get another post on my page. "Liked. Would you consider liking my author page too?" Score one, polite. Score two, win-win....you liked my page, I'll go peek at yours. You're an author, score three...something in common thus content I can relate to.
Visiting (and liking) other people's pages who are in a similar business can be a win-win for you both. You can learn from each other to discover marketing strategies and techniques, discover new products (we do what we do because we love it), and increase the potential to gain a guest on your soon-to-be new friend's blog, or a possible collaboration in the future for a cross promotion.
Reach out, but don't dive bomb.
Sorry, Dan.

Tuesday, August 23, 2016

Daydreaming of....Yogurt?

So I burnt the popcorn for the 10th time this summer. I have now officially been banned from making popcorn. (It sure does stink up a house.)
So reaching for a yogurt instead, I sat on the back porch enjoying the summer afternoon heat, my feet thawing from the central air in the house.
I took a bite. Ahh, strawberry. Yeah, it was pretty good.
I pulled my eyes away from the summer flowers, reading the label with curiosity.
"Strawberry Shortcake" it read. I took another bite.
Wham, Pow, Fireworks!
It really did taste like Strawberry Shortcake....now that I had seen the description and imagined it in my head.
Tell me what you want me to believe...about your product. Of course, the product should back this up, but get my attention, my imagination flaring. Make me want to get it! Fill my daydreams with it, pull me in, make me not only want but need to buy your product.
Yes, Strawberry Shortcake not just plain old strawberry yogurt.