Tuesday, July 9, 2013

Daydreaming of....Yogurt?

So I burnt the popcorn for the 10th time this summer. I have now officially been banned from making popcorn. (It sure does stink up a house.)
So reaching for a yogurt instead, I sat on the back porch enjoying the summer afternoon heat, my feet thawing from the central air in the house.
I took a bite. Ahh, strawberry. Yeah, it was pretty good.
I pulled my eyes away from the summer flowers, reading the label with curiosity.
"Strawberry Shortcake" it read. I took another bite.
Wham, Pow, Fireworks!
It really did taste like Strawberry Shortcake....now that I had seen the description and imagined it in my head.
Marketing.
Tell me what you want me to believe...about your product. Of course, the product should back this up, but get my attention, my imagination flaring. Make me want to get it! Fill my daydreams with it, pull me in, make me not only want but need to buy your product.
Yes, Strawberry Shortcake not just plain old strawberry yogurt.

2 comments:

  1. Book descriptions are more important than most authors realize. I hate reading a book only to find out that the book description was misleading. Or the one I read yesterday, the description on the back actually gave away the entire story - I'm so glad I read the book first!

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    Replies
    1. Yes, I agree. We don't want to know the whole book in a blurb,why read the story?! Thanks for commenting, Heather.

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