Wednesday, January 15, 2014

Blah, Blah, Blah, Potato Chips

As a mom of five sons (okay, one is out of the nest, but still...don't take away one of my unique selling points), I don't stay awake long once I sit down without being actively engaged.

Movies are great, love them, but as my husband can attest...unless they rock my socks, I fall asleep. Even if I stay awake, most fade from memory after a few days.

So on New Year's Eve, I didn't have high hopes of staying awake during Red 2. It helped with the anticipation factor that I had seen the first movie and vaguely remembered Bruce Willis' attempts at being witty.

I must say the movie has left it's indelible impression. For days after, I remembered one scene. Potato chips played through my mind. What he did with them. The results of placement. I will never look at a potato chip the same way again. I will always remember that scene and the movie it came from. Genius.

Potato chips are so relatable. We all have a potato chip story or remember the saltiness of the first bite of a good chip. It brings us back to backyard barbeques, summer nights, a ballgame, or a time at the beach.

What do potato chips have to do with marketing?

Make it memorable. Relate your product/book/blah, blah, blah to me personally. Potato chip me. Flavor it, pack it with nostalgia or hopes of a future with your product. Be sure to add the salt.

Unless of course, we're talking marketing candy. We'll chat about that soon.

Have you read Five Trends That Will Significantly Shape Content Marketing in 2014 by Ross Simmonds? I highly recommend it.


As time goes on, more content will be created. As more content is created, the more difficult it will become for marketers to cut through the noise. What's causing the most challenges to a content marketers efforts isn't the noise from consumers, it's the noise from other content marketers. Thousands of brands are creating and publishing content that is irrelevant and far from engaging their audience.