Friday, January 17, 2014

Yada, Yada, Yada..."Facebook Wants to Make the World a Better Place"

I was recently invited by Facebook Research to take a survey about them and social media in general. Having gotten sufficiently fired up about all the changes I've been seeing on the site itself, I was rubbing my hands in anticipation.

Numerous minutes later, I clicked blindly through the multiple choice answers.

Do you want to know where you're losing it, Facebook, or do you just want us to validate the reasons you believe it to be so? Nowhere did I see a place to give my opinion so here I am, on my own blog doing just that.

You're losing us all because of your "big brother" controls of what we see and don't see. And being so concerned about where teens are and the latest trend isn't helping you focus on the issue.

Say I've liked 200 pages. Facebook, I want to see all of those 200 pages status updates in my news feeds. If I'm dumb enough to like 1000 pages, then once I get all 1000 status updates regularly, you'd think I'd be smart enough to start unliking pages and control my own viewing pleasure.

Stop randomly siphoning off my chosen information feed.

Stop being my babysitter. The teens and young adults have learned what you do and left. The older crowd is sick of your changes on a daily basis to draw the "in crowd".

Want to fix it? Let us have control back.

Yada, yada, yada...."Do you think Facebook cares more about making the world a better place or making money?"

Let's see. Who cares what your motivation is? In the end, you're going to lose us all unless you stop trying to be our parent.

Monitor the smut/child porn/sex trafficking, but keep what we see under our own control.

Wednesday, January 15, 2014

Blah, Blah, Blah, Potato Chips

As a mom of five sons (okay, one is out of the nest, but still...don't take away one of my unique selling points), I don't stay awake long once I sit down without being actively engaged.

Movies are great, love them, but as my husband can attest...unless they rock my socks, I fall asleep. Even if I stay awake, most fade from memory after a few days.

So on New Year's Eve, I didn't have high hopes of staying awake during Red 2. It helped with the anticipation factor that I had seen the first movie and vaguely remembered Bruce Willis' attempts at being witty.

I must say the movie has left it's indelible impression. For days after, I remembered one scene. Potato chips played through my mind. What he did with them. The results of placement. I will never look at a potato chip the same way again. I will always remember that scene and the movie it came from. Genius.

Potato chips are so relatable. We all have a potato chip story or remember the saltiness of the first bite of a good chip. It brings us back to backyard barbeques, summer nights, a ballgame, or a time at the beach.

What do potato chips have to do with marketing?

Make it memorable. Relate your product/book/blah, blah, blah to me personally. Potato chip me. Flavor it, pack it with nostalgia or hopes of a future with your product. Be sure to add the salt.

Unless of course, we're talking marketing candy. We'll chat about that soon.

Have you read Five Trends That Will Significantly Shape Content Marketing in 2014 by Ross Simmonds? I highly recommend it.


As time goes on, more content will be created. As more content is created, the more difficult it will become for marketers to cut through the noise. What's causing the most challenges to a content marketers efforts isn't the noise from consumers, it's the noise from other content marketers. Thousands of brands are creating and publishing content that is irrelevant and far from engaging their audience.